About Us

Founded in 1983, Casel aims to provide reliable and innovative solutions in the healthcare sector, drawing strength from its long-standing pharmaceutical tradition.

Adhering to the principles of quality, sustainability, and contribution to human health since its establishment, the company continues its operations today with a wide product portfolio both in Türkiye and in international markets.

Founding Story

Cahit Selimoğlu, a graduate of Istanbul University Faculty of Pharmacy, began his professional career in 1965 with Şifa Pharmacy, the second pharmacy in Ağrı. Shortly after, he established Derman Pharmacy with his wife, pharmacist Ülkü Selimoğlu. Starting his pharmaceutical distribution activities with Huzur Pharmaceutical Warehouse, which he founded in Istanbul in 1978, Selimoğlu acquired pharmaceutical licenses in 1983 and founded Casel Pharmaceutical Industry, thus laying the foundation for a new era encompassing production and marketing activities.

Growth, Transformation, and Innovative Approach

Between 1983 and 2001, Casel Pharmaceuticals carried out sales and marketing activities for pharmacies within SSK (Social Security Institution) hospitals. In line with the transformation of the sector, it shifted its focus to the OTC (over-the-counter) category in subsequent years. Following this strategic shift, it began offering innovative and different products to the market from 2008 onwards.

Operating from its modern headquarters in Esenyurt since 2009, Casel Pharmaceuticals established its own production facility in 2016 and began manufacturing dietary supplements and dermocosmetic products.

In 2021, Casel Pharmaceuticals, which became the Turkish distributor of Breathe Right, the world market leader in the nasal strips category, today has a wide product portfolio in dermocosmetics, dietary supplements and personal care categories.

Wide Product Range and Global Vision

As of 2024, Casel Pharmaceuticals produces nearly 300 products, including dermocosmetics, dietary supplements, herbal oils, soaps, and shampoos, in its own manufacturing facilities that meet global quality standards. Casel products reach consumers throughout Turkey via pharmacies, chain stores, natural product retailers, and online marketplaces.

In addition to production activities Casel Pharmaceuticals also has extensive experience in the import, licensing, and registration processes of products in the medical device category., For many years, it has been operating as the sole authorized distributor and distributor of Breathe Right nasal strips and Oralmedic mouth ulcer treatment products in Türkiye.

Casel Pharmaceuticals also exports to more than 20 countries with its own brands and private label products, steadily expanding its presence in international markets.

Subscribe to Our E-Newsletter
Subscribe to stay up to date on the latest news, career opportunities, and scholarship opportunities