This Cookie Policy has been prepared to inform visitors about the cookies and similar technologies used on the website operated by Casel Ecz. Cahit Selimoğlu İlaç San. ve Tic. Ltd. Şti.
Our website serves as a corporate showcase for our company and products. We do not sell products, take orders, or process payments through our website. However, we may use cookies and similar technologies to improve website functionality, security, visitor experience, analyze site traffic, and measure advertising/marketing activities.
1. Data Controller
In accordance with the Law No. 6698 on the Protection of Personal Data, the data controller with respect to your personal data processed through cookies is:
Casel Pharmacy Cahit Selimoğlu Pharmaceutical Industry and Trade Ltd. Co.
Address: Talatpaşa Mah. Pazaryolu Cad. No: 4 Casel Plaza 34513 Esenyurt / Istanbul
Telephone: +90 (212) 450 20 00
Email: casel@casel.com
CAP: casel@hs03.kep.tr
2. What are cookies?
Cookies are small text files stored on your browser or device when you visit a website. They can be used to enable the website to function, remember your preferences, analyze site usage, and measure advertising and marketing activities.
In addition to cookies, pixel, tag, local storage, session storage and similar technologies may also be used. In this policy, the term "cookie" is used to include these and similar technologies where appropriate.
3. Technologies Used on Our Website
Our website runs on WordPress and uses the Elementor plugin. The site also utilizes Google Analytics, Google Ads, Meta Pixel, and Google Tag Manager technologies.
- WordPress and Elementor: It is used to ensure the website functions properly, pages load, and maintain security and technical performance.
- Google Analytics: It is used to analyze how visitors use the website and to measure site performance.
- Google Ads: It is used to measure the performance of advertising campaigns, track conversions, and evaluate advertising effectiveness.
- Meta Pixel: Meta platforms are used to measure advertising activities, evaluate campaign performance, and develop remarketing strategies.
- Google Tag Manager: The tags used on the site are centrally managed and operated according to your cookie preferences.
4. Types of Cookies and Their Purposes
| Cookie Category | Intended Use | Legal reason |
|---|---|---|
| Mandatory Cookies | Cookies are used to ensure the website functions securely and properly, to display pages, to perform basic site functions, and to store your cookie preferences. | A service must be explicitly requested and necessary for the operation of the site; this constitutes a legitimate interest of the data controller. |
| Performance and Analytical Cookies | It is used to measure website traffic, see which pages are visited most frequently, and improve user experience and site performance. | Explicit consent. |
| Advertising and Marketing Cookies | Google Ads and Meta Pixel are used to measure advertising campaigns, evaluate ad performance, track conversions, and conduct remarketing activities. | Explicit consent. |
| Functional Cookies | Your preferences may be remembered to improve your site user experience and ensure that certain visual/technical components function properly. | Explicit consent or legitimate interest, depending on the nature of the cookie. |
5. Cookies that can be used
The cookies used on our website may vary depending on the plugins you use, your browser settings, your cookie preferences, and the current technical configuration of Google/Meta services. The table below provides information about the main cookies that may be used on our site.
| Cookies / Technology | Provider | Category | Aim | Storage Time |
|---|---|---|---|---|
| wordpress_test_cookie | WordPress | Compulsory | Check if your browser supports cookies. | During the session |
| wp-settings, wp-settings-time | WordPress | Mandatory / Functional | This is used to hide WordPress user interface and administration preferences. It is typically only used when logged in as an administrator. | Approximately 1 year |
| wordpress_logged_in | WordPress | Compulsory | Managing session information for logged-in users. Primarily used for corporate visitors. | During the session or according to session preference. |
| elementor | Elementor | Mandatory / Functional | To ensure that page design components function correctly and to assist in managing the site design. | This may vary depending on permanent local storage or technical configuration. |
| _ga | Google Analytics | Performance / Analytics | Generating website usage statistics by distinguishing between different types of visitors. | Approximately 2 years |
| _ga_ | Google Analytics | Performance / Analytics | Measuring session and visitor interaction within Google Analytics 4. | Approximately 2 years |
| _go | Google Analytics | Performance / Analytics | To help generate visitor statistics. | Approximately 24 hours |
| _gat or _gat_ | Google Analytics | Performance / Analytics | To limit the request rate and support performance measurement. | Approximately 1 minute |
| _dc_gtm_ | Google Tag Manager / Google Analytics | Performance / Analytics | Supporting the management of Google Analytics tags through Google Tag Manager. | Approximately 1 minute |
| _gcl_au | Google Ads | Advertising / Marketing | Measuring Google Ads ad conversions and ad performance. | Approximately 90 days |
| _gcl_aw | Google Ads | Advertising / Marketing | Correlation between ad clicks and conversion processes. | Approximately 90 days |
| IDE | Google / DoubleClick | Advertising / Marketing | Measuring and personalizing advertisements, and evaluating advertising effectiveness. | It may vary depending on the region and settings. |
| test_cookie | Google / DoubleClick | Advertising / Marketing | Check if your browser supports cookies. | Approximately 15 minutes |
| _fbp | Meta Pixel | Advertising / Marketing | Measuring Meta ads, analyzing visitor interactions, and executing remarketing activities. | Approximately 3 months |
| _fbc | Meta Pixel | Advertising / Marketing | Measuring meta ad clicks and campaign resources. This usually occurs when a visitor arrives at the site using the fbclid parameter. | Approximately 3 months |
| fr | Meta | Advertising / Marketing | Advertising delivery, measurement, and remarketing activities. | Approximately 3 months |
| cookie_consent / preference cookie | Site / Cookie management tool | Compulsory | To store your cookie preferences and apply them on your next visits. | This may vary depending on the preference management tool. |
6. Using Google Analytics, Google Ads, Meta Pixel, and Google Tag Manager
Our website uses Google Analytics, Google Ads, Meta Pixel, and Google Tag Manager. These tools may process IP addresses, device and browser information, pages visited, date and time of visit, referring sources, click and engagement information, advertising campaign performance information, and similar technical data.
Google Tag Manager is not a direct analytics or advertising tool, but rather a tool for managing tags on a website. Tags like Google Analytics, Google Ads, and Meta Pixel, which operate through Google Tag Manager, are enabled or disabled according to your cookie preferences.
Analytical and advertising/marketing cookies, other than mandatory cookies, should not be activated without your explicit consent. You can consent to analytical and advertising/marketing cookies via the cookie preference panel, and you can withdraw your consent later.
7. Transfer of Personal Data and International Transfer
Your personal data processed through cookies may be shared with information technology service providers, hosting and infrastructure service providers, cookie management tool providers, Google services, Meta services, and legally authorized public institutions and organizations.
Due to the use of Google Analytics, Google Ads, Google Tag Manager, and Meta Pixel, some of your personal data may be transferred to service providers located abroad. This transfer will be carried out in accordance with the conditions stipulated in Article 9 of Law No. 6698 and, where necessary, based on your explicit consent.
8. How can you manage your cookie preferences?
Upon your first visit to our website, you will be presented with a cookie information area where you can manage your cookie preferences. Through this area, you can accept, reject, or manage your preferences by category for analytical, functional, and advertising/marketing cookies, excluding mandatory cookies.
If you wish to change your cookie preferences later, you can reopen the preferences panel via the following link:
You can also delete or block cookies through your browser settings. However, if essential cookies are blocked, some parts of our website or basic functions may not work properly.
9. Your Rights as a Data Subject
In accordance with Article 11 of Law No. 6698, you have the following rights regarding your personal data:
- To find out whether your personal data is being processed,
- You have the right to request information regarding the processing of your personal data.,
- To learn the purpose for which your personal data is processed and whether it is being used in accordance with its purpose,
- Knowing the third parties to whom your personal data is transferred, whether domestically or internationally.,
- You have the right to request the correction of your personal data if it has been processed incompletely or inaccurately.,
- You can request the deletion or destruction of your personal data within the framework of the conditions stipulated by law.,
- You can request that third parties to whom your personal data has been transferred be notified of any corrections, deletions, or destructions.,
- You have the right to object to an outcome that is detrimental to you, resulting solely from the analysis of your processed data by automated systems.,
- You have the right to claim compensation for any damages you suffer as a result of the unlawful processing of your personal data.
10. Application Method
You can submit your requests regarding your personal data to our Company through the following communication channels:
Address: Talatpaşa Mah. Pazaryolu Cad. No: 4 Casel Plaza 34513 Esenyurt / Istanbul
Email: casel@casel.com
CAP: casel@hs03.kep.tr
Your applications will be processed as soon as possible, and no later than 30 days, depending on the nature of the request. If the process requires additional costs, a fee may be charged according to the tariff determined by the Personal Data Protection Board.
11. Policy Update
Our company may update this Cookie Policy in accordance with any changes that may occur in the use of cookies, website infrastructure, third-party services used, or relevant legislation. The updated text will be valid as of the date it is published on our website.
Last Updated: 10.07.2026