The source of our 40 years of knowledge and experience is our interest in human health and quality of life. "First interest, then knowledge."
Pharmacist Cahit Selimoğlu

Casel was founded by Pharmacist Cahit Selimoğlu in 1983. Pharmacist Cahit Selimoğlu, started his career with Şifa Pharmacy, the second pharmacy in Ağrı, after graduating from Istanbul University Faculty of Pharmacy in 1965. Two years later, he established Derman Pharmacy with his wife, Pharmacist Ülkü Selimoğlu.
He established Huzur Pharmaceutical Warehouse in Istanbul in 1978, engaging in pharmaceutical distribution activities. In 1983, he founded Casel by taking over the drug licenses of a company.
From 1983 to 2001, sales and marketing activities were carried out for pharmacies within the Social Security Hospitals.
In line with developments in the pharmaceutical industry, Casel focused on OTC products and introduced different and innovative products to the market starting from the beginning of 2008 through agreements made within this scope.
Continuing its services in its new management building in Esenyurt since 2009, Casel started the production of food supplements and dermocosmetic products by establishing its own manufacturing facility in 2016.
In 2021, Casel became exclusive distributor of the Breathe Right brand, the global market leader in the nasal strips category, in Turkey. As of 2024, Casel manufactures nearly 300 products in different categories such as dermocosmetics, food supplements, herbal oils, soaps, and shampoos at its own facilities in compliance with global quality standards. Casel products are available under 12 different brands in all pharmacies, chain stores, herbalists, and online marketplaces in Turkey. Casel sells its products to more than 20 countries abroad under its own brands or as private labels.


By giving importance to human health and quality of life, Casel İlaç offers innovative products and solutions to the service of humanity and the health sector, within the framework of its policies of respect for nature and the environment. Always adopting change and development as a principle since its establishment, Casel İlaç aims at the highest standards of service for humanity and nature with its social responsibility awareness.

Casel İlaç aims to climb to the top of the sector by constantly offering innovative products and solutions to the market in the upcoming periods. Adhering to the principle of entrepreneurship, Casel İlaç, which takes a new path every day, is constantly progressing and growing. Its greatest support for progress and growth comes from his passion to succeed.

  • Importance given to human health and quality of life
  • “Quality service” philosophy
  • Reliability
  • Passion for success
  • Entrepreneurship and innovation
  • Change and development
  • Ethical working understanding
  • Respect for nature and environment
  • Respect for future generations

Social Responsibility

Social Responsibility

With the awareness of serving in the health sector and operating by giving importance to social, cultural and ethical values, Casel İlaç has adopted the principle of informing sector stakeholders about its products and services accurately and clearly. Casel İlaç is open to developing joint social responsibility projects with various associations and organizations in order to contribute to humanity and the world we live in.  

Respect for Nature and Environment

Within the framework of its policies of respect for nature and the environment, Casel İlaç gives the necessary importance to nature and the environment by working in accordance with waste regulations.  

Respect for Future Generations

With the awareness of the change, development and added value that better educated generations will create in our country, there are various scholarship and internship opportunities within the company.
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